March 16th, National Climate Change Awareness Day. A great opportunity to draw the attention of the population to the air we breathe. We transformed the trees into pollution meters. We developed a system that: Collected the official information on air quality. Translated this data into reactions. Projected those reactions on the trees.
The Felling Tree.
-Cannes Lions/ Bronze 2014
-London Awards/ Bronze Weird Wonderful Work 2014
-OneShow / Merit 2014
-Best ads - Ambient of the Week.